Referral services for lead generation is a hot sector. Companies like Service Magic are beneficial services for local business, but sometimes it can be frustrating for searchers to go through a third party. Our technology allows us to cut out the labor force for referral services. When a searcher goes to the search engines and finds our referral service, he is calling directly to our client. The searcher enjoys the convenience, and our advertisers do not have to fight their competition to secure the lead into business.